Mind The Meaning
Worlds oldest trademark
The idea for the symbol references the world’s oldest trademark – White Rabbit, a needle shop China, during the Song Dynasty (960 - 1279). It was used with a purpose for advertising and a warning against copying. In the spirit of the archaic trademark, this modern and likable symbol was born.
Mind the gap
Company site explains what Mind the Meaning is all about. Services and experts are presented along-side with series of illustrations and photos. These help to address industry-specific concerns and are a notch more down-to-earth and unstuffy than what one might expect from traditional lawyers.
Not your average lawyer
Friendly, humorous and easy-to-understand illustrations explain the otherwise difficult to understand services. They are rooted in values and peculiarities inherent to the personality and dedication of the experts.
EETER.co 2014 – 2015
Design and Direction: Tanel August Lind
Design and Development: San Der
Illustration: Kärt Koosapoeg
Photography: Hanna Samoson