The re-imagined identity for Coinscrum is formed around a typographic approach. A custom monospace wordmark drawn with distinctive characteristics is based on IBM Plex. The turnover of OI to 01 represents the relationship to the development sector as well serves as a historic reference to being the first major crypto meetup community.
Highlighting each event
The bold wordmark together with the visual identity forms an approachable, trustworthy and recognizable output for the cryptocurrency and blockchain events community.
A generative approach allows to increase awareness and communicate nuances of single events, while instilling a clear brand association back to the source.
Each combination for hero visuals is essentially an excercise of creativity, composition and architectonics.
Design and Direction: Sander Meentalo
Design: Tanel August Lind
Illustration: Kärt Koosapoeg
Development: Mykolas Raižys