Coinscrum

Coinscrum organises free and open crypto and tech events. Coinscrum prides itself in being open to all - whether the hardest-core computer science geek or someone who’s only just had their interest piqued by this fascinating subject and wants to find out more. We distilled down it’s essence to a simple and modern wordmark.

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IO/01

The re-imagined identity for Coinscrum is formed around a typographic approach. A custom monospace wordmark drawn with distinctive characteristics is based on IBM Plex. The turnover of OI to 01 represents the relationship to the development sector as well serves as a historic reference to being the first major crypto meetup community.

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Highlighting each event

The bold wordmark together with the visual identity forms an approachable, trustworthy and recognizable output for the cryptocurrency and blockchain events community.

A generative approach allows to increase awareness and communicate nuances of single events, while instilling a clear brand association back to the source.

Each combination for hero visuals is essentially an excercise of creativity, composition and architectonics.

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EETER.co 2018

Design and Direction: Sander Meentalo

Design: Tanel August Lind

Illustration: Kärt Koosapoeg

Development: Mykolas Raižys